I read the story of how Godfreys, the Australian vaccum retailer shop is competing with Dyson . Here's our first-hand story of experiencing Godfrey's customer service. Whenever I decide to buy some thing, I list down our needs first, then go shopping for a product that would fulfill our needs. For the first time, I was obsessed with a brand i.e., Dyson, the vaccum cleaner brand (cordless, light-weight, long stick, 15 minutes non-stop(!) vaccuming). Their marketing department has done a great job promoting it as a tehno-marvel and creates the illusion that it is the best vaccum cleaner ever made in the universe. As we developed a allergic reaction to dust ( only after coming to Australia ) from carpets and the cheap vaccum cleaners did not help much, we decided to buy the best powerful vaccum cleaner to clean our house. We set aside some money over few months and went shopping. We (wife and I) went to a big, white goods shop to buy the Dyson vaccum cleaner. It was about
Life is such an incredible and happy journey!